This was originally posted in May 2013, but it appears the original link has disappeared so I am reposting.
Have you wondered if Twitter might be a good tool for your job? I’ve been tweeting for around two years now and find it quite useful. When I first started, I had no idea about it’s utility, but just decided to jump in since that’s where all the cool kids hang out. Here I’ll share what I’ve learned:
First, I’ll admit that Twitter does not accomplish for me what I hoped it would. I thought it would be a good method to market my programs and events. It’s not. My target audience simply does not use Twitter. In another county (especially an urban one) or for a different audience, that may be different.